{"id":10158,"date":"2015-07-21T11:39:19","date_gmt":"2015-07-21T09:39:19","guid":{"rendered":"http:\/\/www.satiricon.be\/?p=10158"},"modified":"2015-07-21T11:39:19","modified_gmt":"2015-07-21T09:39:19","slug":"flops-en-stock%e2%80%a6","status":"publish","type":"post","link":"https:\/\/www.satiricon.be\/?p=10158","title":{"rendered":"Flops en stock\u2026"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.satiricon.be\/wp-content\/uploads\/2015\/07\/Les-petites-b\u00eatises-du-marketing-1.jpg\"><img loading=\"lazy\" class=\"size-full wp-image-10160  aligncenter\" title=\"Les petites b\u00eatises du marketing\" src=\"https:\/\/www.satiricon.be\/wp-content\/uploads\/2015\/07\/Les-petites-b\u00eatises-du-marketing-1.jpg\" alt=\"\" width=\"222\" height=\"350\" srcset=\"https:\/\/www.satiricon.be\/wp-content\/uploads\/2015\/07\/Les-petites-b\u00eatises-du-marketing-1.jpg 222w, https:\/\/www.satiricon.be\/wp-content\/uploads\/2015\/07\/Les-petites-b\u00eatises-du-marketing-1-190x300.jpg 190w\" sizes=\"(max-width: 222px) 100vw, 222px\" \/><\/a><\/p>\n<p>Dans <strong><em>Les petites b\u00eatises du marketing<\/em><\/strong> publi\u00e9 \u00e0 Paris chez Fran\u00e7ois Bourin \u00c9diteur, un livre instructif \u00e0 bien des \u00e9gards, Catherine Heurtebise, une journaliste sp\u00e9cialis\u00e9e en marketing et communication, rapporte une soixantaine d\u2019exemples de \u00ab\u00a0plantages\u00a0\u00bb commerciaux des plus grandes marques mondiales.<\/p>\n<p>Parmi ceux-ci\u00a0: les \u00e9checs cuisants du cola transparent de Pepsi et de l\u2019eau fluo de Perrier, le flop des parfums Bic vendus dans les bureaux de tabac, la lessive Persil Power qui troue les v\u00eatements, la bi\u00e8re Kronenbourg sans go\u00fbt destin\u00e9e au public f\u00e9minin, la pi\u00e8ce de 10 francs de la Monnaie de Paris qui valait 50 centimes, le yaourt bio \u00ab\u00a0Vrai\u00a0\u00bb sans fruits bio, la recherche du \u00ab\u00a0ch\u00f4meur de l\u2019ann\u00e9e\u00a0\u00bb par Benetton, la Renault\u00a014 dont la marque met en avant sa forme de poire, le choix du nom \u00ab\u00a0Premi\u00e8re Classe\u00a0\u00bb pour des h\u00f4tels d\u2019une seule \u00e9toile, la Rolex \u00e0 50 ans de S\u00e9gu\u00e9la\u2026<\/p>\n<p><em>Business communication as usual<\/em>\u2026<\/p>\n<p><strong>P\u00c9TRONE<\/strong><\/p>\n<p><strong><em>Les petites b\u00eatises du marketing<\/em><\/strong> par Catherine Heurtebise, Paris, \u00c9ditions Fran\u00e7ois Bourin, collection \u00ab\u00a0\u00c9conomie\u00a0\u00bb, mai\u00a02015, 160\u00a0pp. en noir et blanc au format 13\u00a0x\u00a021\u00a0cm sous couverture broch\u00e9e en couleurs, 19,99\u00a0\u20ac (prix France)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans \u00ab\u00a0Les petites b\u00eatises du marketing\u00a0\u00bb, un livre instructif \u00e0 bien des \u00e9gards, Catherine Heurtebise, une journaliste sp\u00e9cialis\u00e9e en marketing et communication, rapporte une soixantaine d\u2019exemples de \u00ab plantages \u00bb commerciaux des plus grandes marques mondiales&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11,56,65],"tags":[],"_links":{"self":[{"href":"https:\/\/www.satiricon.be\/index.php?rest_route=\/wp\/v2\/posts\/10158"}],"collection":[{"href":"https:\/\/www.satiricon.be\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.satiricon.be\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.satiricon.be\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.satiricon.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10158"}],"version-history":[{"count":1,"href":"https:\/\/www.satiricon.be\/index.php?rest_route=\/wp\/v2\/posts\/10158\/revisions"}],"predecessor-version":[{"id":10161,"href":"https:\/\/www.satiricon.be\/index.php?rest_route=\/wp\/v2\/posts\/10158\/revisions\/10161"}],"wp:attachment":[{"href":"https:\/\/www.satiricon.be\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.satiricon.be\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.satiricon.be\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}